making people get invested in the company. Sales are going quite well, as is the community in France - that's due to the proximity we have, explaining the product, explaining what is going on, what it will do. Some things were doing super well and things that were doing super bad. How has the UK launch compared to the French one? It brought almost nothing, even by spending a lot on that. We had ads everywhere and actually we didn't get one sale from that. We were selling a lot thanks to our influencers or by word of mouth, so we figured we'd try a massive ad campaign and that it'd work well.
We now have 20,000 users, most of them in France, something like 16,000 or 17,000. Thanks to that, you have two groups - the people that really love Shadow, the users that will tell their friends and the people who hate it and say they want a real computer. When we launched, we decided to do something particular in France, which is to go from a very unique and weird product, something that people look at and say: 'Might be interesting, might be the future, maybe I should try that, but it's not for day-to-day life' to a mainstream product where gamers in France were actually asking themselves: 'I need to buy a new computer, should I spend €1,000 or should I try Shadow, which is €30 a month. Word of mouth works for our kind of product. We actually did start, but they didn't really work for us. It was a lot of word of mouth and influencers, but we didn't start with real ads and stuff. We got like 10,000 clients in December, which is more than what HP or Dell or a real manufacturer is actually selling, without doing any communication.
In one month the number of users rose by four times. We opened up everything in France in November. How have things been since we last saw each other at Gamescom? We caught up with CEO Emmanuel Freund to see what 2018 is looking like for the firm. Now the product is out in the wild in France and the UK, with a US release coming up later this year. We were proven wrong when the firm showed off just what its tech could do, on the convention's terrible wi-fi, no less.
Shadow blade cod mobile Pc#
In all honesty, we agreed to sit down with the French tech start-up because the product they were showing off - a streaming box that can be used in lieu of a high-end PC - sounded too good to be true. We first met PC streaming company Shadow Blade at Gamescom 2017.
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